Established in 1974, during the early stages of Abu Dhabi's urban planning that has started four years back, Sanitary Materials Company (SMC) was one of the early firms that grew up and rose along with the development of a new city.

As a fast rising metropolis, Abu Dhabi was dramatically on a never ending demand for all sorts of expertise in planning and building in addition to quality building materials. Both the public sector and the private sector created a strong clamping demand on building materials suppliers. The high demand was a turning point for SMC to meet and to step forward and escalate from a mid-sized firm into one of the top suppliers.

The second milestone of SMC's growth was the ability to satisfy the local consulting firms all in meeting the strict requirements and high end standards of international consultants.


Import only high quality products and innovative models that enhance the quality of life and provide a long lasting reliable experience.

Maintain the highest international standards from both products and suppliers.

Keep up with the continuously changing and evolving demand.

Preserve our integrity and the contentment of consultants, developers and end-users.

Maintain our values and leadership in the domain.

Preserve our partnerships with both suppliers and clients by strengthening the gained trust and confidence.

Pursue a high level of communication with international consultants, designers, and developers that have affiliations in Abu Dhabi and the UAE


Sanitary Materials Company is a leader in providing value-added quality sanitary products to our customers by creating a successful partnership with them throughout the construction process. Our pledge is to establish lasting relationships with our customers by exceeding their expectations and gaining their trust through exceptional performance by every member of our team. To ensure the longevity of our company through repeat and referral business achieved by customer satisfaction in all areas including timeliness, attention to detail and service-minded attitudes, and maintain the highest levels of professionalism, integrity, honesty and fairness in our relationships with our suppliers, developers, consultants and potential clients.

Additionally, to be the preeminent provider of superior materials and outstanding services by consistently importing the highest quality and state of the art of our product lines; to add value for clients through innovation, foresight, and aggressive performance.

We will strive to implement a long term relationship with our clients, based on safety, quality, timely service and an anticipation of their needs.